Maddins word of mouth advertising: The Beovita Vital GmbH applies in the category “Start up”
The company managed to win Maddin Schneider as a brand ambassador, who addresses the unpopular subject of gum problems with his big mouth. In contrast to an industry-typical anxiety dramatization (Caution: tooth loss threatens), we, as a young start-up believe, that you can convey important messages also in an entertaining way. The periodontal gel campaign contributes to the removal of taboos related to gum problems. With this “shameless campaign”, we want to make sure that no one really needs to be ashamed of addressing this problem openly in the future.