Cyrano Kommunikation GmbH applies with “Safe prospects for young pharmacists – the mayor’s initiative of the ABDA – Federal Association of German Pharmacist Associations e.V.”
Strong Advocates with a Strong Impact: With the campaign “Safe Perspectives for Young Pharmacists” of the ABDA – Federal Association of German Pharmacist Associations, local politicians are involved as local testimonials in the federal political landscape. The initiative in its uniqueness should help to create reasonable starting conditions for young pharmacists. Since the start of the project in September 2018, more than 120 district administrators, mayors and other politicians have emphasized the importance of on-site pharmacies: authentic and credible. With conviction and from the local political perspective, they advocate pharmacies as a pillar of local health care and location factor with structural relevance. The advocative approach of the project will be cross medially recorded on different channels. Social media measures, websites, poster campaigns and digital video postcards are anchoring the importance of on-site pharmacies among decision-makers from Germany.