NEW! The flu protection campaign of the LAV Baden-Württemberg
Every autumn, a flu epidemic spreads through the population in Germany. According to local government Baden-Württemberg, 19,197 influenza cases, including 126 deaths, were reported during the previous flu season. As early as the fall of 2018, it was a concern of the ‘Landesapothekerverband Baden-Württemberg/National pharmacy association Baden-Württemberg’, with its campaign ‘Impfopoint/vaccination information’, to draw attention to the topic of flu protection and to raise awareness of the importance of herd immunity. The cross-media approach of the campaign optimally targeted the target groups. All measures (social media, POS material, advertisements, website) aimed to sensitize the topic and to encourage mass vaccination. The on-site pharmacy was established as a contact point and anchor point for individual and expert vaccination advice. The campaign will be continued this fall as vaccine protection saves lives.