“Simply indispensable.” – A campaign of the ABDA – Federal Association of German Pharmacist Associations e.V.
All over Germany, pharmacies are there for their patients around the clock with passion and pharmaceutical expertise. The image campaign “Simply indispensable.” Of the ABDA – Federal Association of German Pharmacist Associations shows how important local pharmacies are for the health care of local people. It is being implemented as a multi-channel campaign under the label #unviable. Throughout Germany, the motifs in Polaroid optics are played on different channels: as posters and digital formats in retail pharmacies, on out-of-home areas throughout Germany, in print media and on www.einfach-unverzichtbar.de and Facebook. Whether highly emotional patient videos, motives of local politicians or for the recruitment of young talents – a uniform design makes the campaign recognizable on all channels for the general public, patients and politicians.