News
Relaunch in 2021/2022

Award Categories „Classic“

Category „B2C Campaign“, international & national

Exceptional holistic communication campaigns for companies/products in the healthcare sector
(Focus: communication mix)

Category „B2B Campaign“, national

Outstanding communication campaigns for companies/products in the healthcare sector
(Focus: target group focus)

Category „Traditional Advertising“

Advertising campaigns will be awarded
(Advertisements, posters, brochures, TV spots, radio, PoS)

Award Categories „Specials“

Special Category “Social commitment” (celebrity award)

Non-profit organizations or private individuals for social commitment in the healthcare sector
or/and a socially oriented non-profit campaign in the sector of healthcare/ prevention (education, equality) will be awarded

Special Category „Funding Project“ (Scholar-Award)

Student projects in the sector of healthcare will be awarded. (Grant)

COVID 19 pandemic will shape the special categories in 2021: Whether it’s McDonald’s work at EDEKA, #stayathome campaigns, or private good deeds: a lot should be awarded. Potentially, communication-related to a new drug or a vaccination.