In close cooperation with science, award winners and the Health Media Award e.V. a binding Value Codex was formulated when creating the award categories. These ethical principles and guidelines underpin the seriousness of the competition. They were reviewed in advance by a board of trustees and published. The aim was to focus on just a few categories and topics in the award competition. Goodbye COVID-19: the pandemic shaped the "special categories" until the end of 2022. Whether collaboration with EDEKA, #stayathome campaigns, vaccination education, private commitment or a dancing hospital, many ideas emerged during this time. By decision of the Grand Jury President (Tony Westwood), the category was closed on 31.12.2023 with reference to COVID-19. Award winners who have not yet received their Health:Angel should contact Team WESTWOOD or the founder of the award, the registered association Health Media Award.

Award Categories „Classic“

Category “B2C Campaign”, international & national
Exceptional holistic communication campaigns for companies/products from the healthcare sector (focus: communication mix).

Category “B2B Campaign”, national
Outstanding communication campaigns for companies/products from the healthcare sector (focus: target group focus).

Category “Classic Advertising
Awards are given for advertising campaigns (ads, posters, brochures, TV spots, radio, PoS).

Award categories “Innovative”

Category „Best Branding“
Honors, for example, outstanding corporate projects or packaging in healthcare communication.

Category „Communication 4.0“
Honors innovative communication concepts, publicly implemented actions on social, economic, scientific or political issues, and new communication methods (e.g. social media campaigns and initiatives, YouTubing, podcasts & content marketing).

Category „Digital Health“ (Innovation Award)
Honors companies that have developed apps, voice assistants & software, virtual reality & AIs or similar to improve processes in healthcare communication.

Award Categories “Specials”

Special Category "Climate, Health & Generation Alpha
The competition for the Health:Angel, which since 2022 has also taken into account current topics such as the Ukrainian war, natural disasters, politics, education as well as sustainability, will be further focused with the important topic of "climate change" as well as its impact on global health communication: How is climate change impacting health systems? What are climate-related diseases? What kind of climate is healthy? What do climate projections and communication and/or education campaigns really accomplish? What concepts for Generation Alpha or spectacular campaigns, with social media involvement, exist or are planned?

Special category "Social commitment" (also celebrity award)
Honors non-profit organizations or private individuals for social commitment in the field of healthcare or/and honors a socially oriented non-profit campaign in the field of healthcare/prevention (education, equality).

Special Category “Support Project” (Student Award)
Honors student projects in the field of healthcare (grant money).

Special Category “Life‘s work”
Honors many years of commitment in the field of health promotion and communication.

Special Category “Art”
Awards national and international art projects related to a current social issue or a special achievement (e.g. during the pandemic).

Special category "IGO (Intergovernmental Organization)
Recognizes exclusively intergovernmental organizations with a cross-national commitment to health communication.

Special Category “NGO” (non-governmental organization)
Exclusively distinguishes non-governmental organizations (NGOs) or also non-governmental organizations. These can also be interest groups (e.g. foundations) that have come about through civil society, are not legitimized by a public mandate and are committed to health communication on a national or international level.

Special category "Investigative Journalism"
In addition to lengthy, accurate and comprehensive research prior to publication as a prerequisite, documentaries or topics that are perceived as scandalous by the public are the focus. Reportages with reference to important, social topics (e.g. climate, human right health, peace, protest, flight) are to be supplemented by facts and own impressions.

Special category "Public Media, Events & Teams"

Team spirit, new ideas and concepts, in-house or public exhibitions, employees who never give up wanting to achieve the best for their job - these are the values and commitment that this category aims to honor. Only members and partners of publicly accessible media (e.g. radio and TV stations, internet editorial offices) are eligible to apply.

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