The digital communication concept and the support of the music industry and young listeners were convincing.
The 21st awarding of the 1LIVE Crown took place this year despite the current situation! In the past few months, cultural life has inevitably undergone major changes, concerts, festivals and shows have had to be canceled, and the daily lives of 1LIVE listeners have been turned upside down. For the editorial team, it was especially important in the current situation to honor the artists for their work this year and to allow fans to vote for and interact with their favorite stars despite all the restrictions.
1LIVE dedicated an entire day to the crown this year. The award was produced as a cross-media show on 21.11.2020. At the WDR studios in Cologne-Bocklemünd, the Krone awards, concerts, talks and comedy sessions took place there simultaneously in several studios. Everything was broadcast live to the radio and stream, with listeners able to interact in a variety of ways. In the evening, a summary of all the day's highlights of the 1LIVE Krone 2020 was broadcast on WDR television.
"The Corona crisis has hit the music industry particularly hard. It particularly affects those who work in the background, but without whom artists could not make their music, their tours, their recordings. That's why it was a matter of course for us to hold the 1LIVE crown in this year of disaster. We want to set a sign in special times, without the arts and music we would all be a lot poorer."
Jochen Rausch, 1LIVE Wave Director, on the Crown 2020
The handover of the Health:Angel will be postponed to 2021 due to the current situation.
